The 2012 Fort Worth Addys began as any normal evening. We said our hellos to colleagues then proceeded to the upstairs gallery to view the superb work of local agencies.
As we took our seats for dinner, the awards presentation was set in motion. Red Productions, last year’s Best of Show winner, kicked off the event with a creative spin-off of a spy thriller production. Their video was centered around the 2010 Best in Show trophy being taken and the kidnapping of Red’s dog, Sophie. The plot then thickened to unveil a planned attack on the perpetrators, resulting in both the rescue of Sophie and the safe return of the sacred trophy.
After the first of four videos ended, we quickly picked up our first trophy with a Bronze for the Babe’s Chicken web design concept. Ardent also went on to win several more awards at the bronze, silver and gold levels.
The final video finished leading into Special Awards. All Special Awards winners were great and deserved the awards. Then, it was finally time for the big announcement – Best of Show. Anticipation filled the room, but what came next was a welcomed surprise. “Best of Show goes to … Ardent Creative for Frank Kent Empty Lot Video!” As you can imagine, excitement and shock filled our team as we walked to the front of the room to accept this tremendous honor from our peers and colleagues.
It is truly a privilege to receive this award and we couldn’t have won it without Frank Kent trusting in our creativity and big ideas for their video campaign in 2011.
2012 is off to a great start at Ardent Creative and we couldn’t do it without our awesome clients! We have some great projects in development and cannot wait to start sharing them.
Best of Show and Gold
Frank Kent Honda | Empty Lot
Out of the Frost Campaign (Email | Poster | Web | Video)
Frank Kent Video Campaign
Used Car & Empty Lot Videos
Frank Kent Used Car
Out of the Frost Video
Social Dish Campaign (Website | Animation | Ad Design)