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In the heart of Central Texas, there’s a financial institution that truly lives up to its name: TFNB Your Bank for Life. When they first approached us at Ardent Creative, we knew this wasn’t just another branding project—it was an opportunity to tell the story of a bank that genuinely prioritizes relationships over transactions. Today, we’re pulling back the curtain to share our collaborative journey with TFNB.
When Banking Meets Belonging
Let’s get honest. Banks aren’t typically known for emotional connections or community spirit. Most financial institutions bring to mind folks in suits pushing numbers and uncomfortably sterile lobbies. But we knew they were different from our first meeting with the TFNB team. They lead with relationships and take pride in being part of Central Texas. They’re invested in the community where they live, work and play. They take banking … personally.
That commitment isn’t just talk. It’s action. TFNB founded Charity Champions, a nonprofit initiative that highlights and supports local organizations making a difference. From coaching nonprofit leaders to promoting community causes, Charity Champions reflects the heart behind everything TFNB does: lifting others up, right here at home.
That simple philosophy became the guidebook for our entire creative strategy. We weren’t just redesigning a logo or giving it a catchy tagline; we were crafting the storytelling for an institution that’s been woven into the fabric of Central Texans’ lives since 1889.
A Brand That Grows With You
Capturing Community in Color and Design
When you see banking color palettes, there are a lot that look the same—muted colors that try to signal trust and stability but often end up feeling cold or outdated. Or similarly sterile and subdued colors. But that’s not very lively or representative of the real people who use banking services. TFNB’s warmth and energy called for something brighter—something that felt as welcoming as their team. So we crafted a fresh color palette designed to mirror the heart of Central Texas and the people TFNB serves.
Primary Color Palette:
Secondary Color Palette:
A Website That Works for Real Life
More Than a Brand—A Long-Term Partnership
Showing Up Every Week on Social
The Takeaway
Like what we did for TFNB your bank for life?
Reach out today to see what we can do for your brand.
