Principal
Brad Ball, a distinguished artist and entrepreneur based in Fort Worth, Texas, has built his career at the intersection of creative artistry and strategic business consulting.
As the President and co-founder of Ardent Creative, Inc., Brad has played a pivotal role in redefining branding, design, web development, and marketing since 2005. His passion for storytelling, problem-solving, and business growth has allowed him to work across multiple industries, helping companies create impactful brand experiences and business solutions.
Born and raised in the Dallas–Fort Worth area, Brad Ball grew up surrounded by the entrepreneurial energy of North Texas. From an early age, he showed a natural curiosity for how things work — taking apart electronics, sketching logos for imaginary companies, and selling homemade goods to neighbors. That restless creativity would become the foundation of his career.
Brad studied business and marketing, but his real education came from doing. While still in school, he launched small ventures that taught him the fundamentals of branding, customer experience, and hustle. These early lessons shaped his belief that great brands aren't just designed — they're built through a deep understanding of people.
Before founding Ardent Creative, Brad explored a range of business ventures across industries — from retail and e-commerce to event production and digital media. Each one sharpened his instinct for identifying market opportunities and building brands that resonate.
His entrepreneurial journey taught him that the best businesses aren't built on ideas alone — they're built on execution, relationships, and a willingness to adapt. That philosophy became the backbone of Ardent Creative.
In 2015, Brad founded Ardent Creative with a clear mission: to help businesses grow through bold, strategic branding and digital marketing. What started as a one-man operation quickly evolved into a full-service creative agency serving clients across Texas and beyond.
Under Brad's leadership, Ardent Creative has become known for its hands-on approach, combining brand strategy, web design, digital marketing, and custom software development. Brad remains deeply involved in every project — from initial discovery sessions to final delivery — ensuring that each client receives a tailored experience rooted in real business goals.
Recognizing a gap in the market for smarter business tools, Brad co-founded VerityIMS — a proprietary inventory management and business automation platform. VerityIMS was born from Brad's firsthand experience helping clients streamline operations and scale efficiently.
The platform reflects Brad's belief that technology should simplify, not complicate. VerityIMS continues to evolve as a product that empowers small and mid-sized businesses to operate with the efficiency of much larger organizations.
Brad is a passionate advocate for entrepreneurship and mentorship. He regularly speaks with aspiring business owners, offering guidance on branding, leadership, and the realities of building something from the ground up.
He believes that success is best when shared — and that the North Texas business community thrives when its leaders invest in the next generation. Whether through formal mentoring programs or casual coffee meetings, Brad makes time to give back.
When he's not building brands or mentoring entrepreneurs, Brad can be found spending time with his family, exploring the outdoors, or working on his next big idea. He's an avid traveler, a lover of live music, and a firm believer that work should serve life — not the other way around.