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Camp Eagle
Strategy + Design + Web
Camp Eagle is a Christ-centered adventure camp tucked into hundreds of raw, beautiful acres of Texas Hill Country — a place so removed from the noise of everyday life that kids can’t help but encounter something bigger than themselves.
The camp came to us ready for a change: a desire to breathe life into the brand, tell their story with the heart it deserved, and build a website worthy of the mission that would convert more parents into Camp Eagle families.
Brand Messaging Guide
Before a single pixel was designed, we got to work on the strategy that would make everything else possible. The messaging guide established the foundational voice, tone and key messages that would drive all of their marketing efforts.
The goal was simple: give Camp Eagle a clear, consistent way to talk about who they are and why it matters. When a brand knows exactly what it stands for and how to say it, everything downstream gets easier.
Brand Voice PDF
UX & Website Design
Website Design
Iconography
Program Filtering Tool
Custom Camp Calendar
