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Digital Marketing

the benefits of a marketing agency vs in-house marketer

Help! Should I Hire a Marketing Agency or Someone In-House?

By Lucy Gage | Digital Marketing, Food for thought
Decision, decisions: as a small business owner, you’ve had to make lots of them. Once you know you want to invest in consistent marketing for your brand (bravo!), you have...
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The Ultimate Guide to Setting Up Your Ecommerce Business for Success

By Tiffany Marshall | Digital Marketing
If you were intrigued by the title of this post, chances are that you either 1. Want to work from home and think ecommerce is an easy way to do...
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10 Reasons Your Business Needs Local SEO Services

By Tiffany Marshall | Digital Marketing, SEO
You’ve benefited from local SEO as a searcher if you’ve searched for restaurants in a new city or for “pizza delivery near me” at home. The same principles apply to...
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Digital Advertising FAQs Answered by a Digital Marketing Expert

By Ardent Creative | Digital Marketing, Social
We sat down with Ardent’s Director of Digital Marketing, James Canington, to get the 4-1-1 on digital ads. Check out what he has to say below. 4-1-1 ON DIGITAL ADS...
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A Glossary of Digital Marketing Terms [Snark Edition]

By Tiffany Marshall | Digital Marketing
Every industry has its jargon. Digital marketing is no different. And while we never intend to talk over anyone’s head, sometimes words are so common to us that we forget...
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Why Your Business Needs a Pinterest Strategy

By Meghan Brooks | Digital Marketing, Social
Congratulations! You’re using the internet to market your business. You weren’t born yesterday, so you definitely have a responsive, well-built website. Your branding is on point, your SEO has been...
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Digital Marketing Funnels and the Customer Journey

By Tiffany Marshall | Blog, Digital Marketing
There are basically three entry points. Three places where you first meet, where you stop being strangers and the journey begins. It’s the beginning of a relationship you hoped would...
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T&C Summit 2018 — Ardent team takeaways

By Ardent Creative | Digital Marketing
The Ardent digital marketing team traveled to San Diego last month for the annual Traffic & Conversion Summit (T&C) put on by Digital Marketer. Because there were so many different...
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Home Page vs. Splash Page vs. Landing Page

By Tiffany Marshall | Digital Marketing
Heres the thing with industry jargon: Professionals throw around terms they use everyday with the assumption that the people listening have a similar level of understanding. Nope. The people listening...
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value of blogging

By Tiffany Marshall | Blog, Digital Marketing, Social
How is blogging gonna make me money? It’s the quintessential question of business owners, marketers, and aspiring freelancers around the world. We would suggest asking Seth, Neil, or Ree, but...
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