Decision, decisions: as a small business owner, you’ve had to make lots of them. Once you know you want to invest in consistent marketing for your brand (bravo!), you have...
You’ve benefited from local SEO as a searcher if you’ve searched for restaurants in a new city or for “pizza delivery near me” at home. The same principles apply to...
We sat down with Ardent’s Director of Digital Marketing, James Canington, to get the 4-1-1 on digital ads. Check out what he has to say below. 4-1-1 ON DIGITAL ADS...
Every industry has its jargon. Digital marketing is no different. And while we never intend to talk over anyone’s head, sometimes words are so common to us that we forget...
Congratulations! You’re using the internet to market your business. You weren’t born yesterday, so you definitely have a responsive, well-built website. Your branding is on point, your SEO has been...
There are basically three entry points. Three places where you first meet, where you stop being strangers and the journey begins. It’s the beginning of a relationship you hoped would...
The Ardent digital marketing team traveled to San Diego last month for the annual Traffic & Conversion Summit (T&C) put on by Digital Marketer. Because there were so many different...
Heres the thing with industry jargon: Professionals throw around terms they use everyday with the assumption that the people listening have a similar level of understanding. Nope. The people listening...
How is blogging gonna make me money? It’s the quintessential question of business owners, marketers, and aspiring freelancers around the world. We would suggest asking Seth, Neil, or Ree, but...