Google Search Rankings Are About To Change!

For many businesses, all their hard work in building up their website’s search rankings in Google is about to be derailed.

In less than a month Google will sound the alarm that time is up to have your website mobile friendly.

Google plans on updating its algorithm on April 21st worldwide to reward sites that have adapted to the mobile revolution and penalize those who haven’t.  Google stated that this change will have a significant impact on search results.

Mobile friendly sites are responsive and have been built to look and function correctly no matter the size of the screen they are shown on.  More than 60 percent of all Google searches are now performed on mobile devices, so Google wants to ensure the best possible experience for its users.

If you have not charted a mobile strategy, now is the critical time to get it done.

Things to do

  • Make sure your mobile site is up and functional
  • Crawlability by Google’s mobile bot is crucial, if it doesn’t see you, you might as well not exist.
  • Ensure every page is mobile friendly.  Just because your home page is doesn’t mean your whole site is.

If you have any questions about this we are here to help.

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