Local SEO: How to convince search engines you’re more relevant than the competition
People search online for local products and services.
Can they find your company?
- Potential customers rely on the internet to find your business
- Most people use smartphones to find local products and services
- People usually buy from businesses on the first page of search results
- Proper N.A.P. execution gets you on the search results map
- Potential customers trust what online reviews say about your company
Only reach out to us if you want more local business. If you’re content with letting your competitors win, then we just can’t with you…
N.A.P. in action
What the heck is N.A.P.?
Take a look at the search image – that’s N.A.P. in action. If you want more traffic from potential customers in your area, standard SEO practices aren’t enough. You need a robust local SEO strategy that gets them to your website and in your front door.
What better way than to show them where you are in the Google map search results, which show up above the website listings?
How does that happen?
Well, N.A.P. stands for name, address, and phone number. It’s the basic information someone would need to contact your business. However, if Google or other search engines to find the information inconsistent it can be disastrous for local search.
For example, if your company name includes LLC in one directory, but doesn’t in another, search engines get confused and don’t know which one to believe. The worst thing in the world for your relationship with a search engine is to confuse it! It’s important to monitor your company’s N.A.P. information all across the web to ensure it’s formatted consistently everywhere.Help me fix my N.A.P.
N.A.P. in action
What’s the difference between SEO and local SEO?
SEO, or search engine optimization, is the process of getting free, organic traffic to your website. Local SEO is also organic, but it focuses on obtaining web (and foot) traffic from people who search for your product or service when they are geographically nearby. Because the geographic location matters, local SEO is a service geared specifically toward brick and mortar businesses.
According to Google, 46% of searches have “local intent.”
No one uses printed phone books anymore. (They’re bordering on becoming antique relics.) Instead, users with a high intent to purchase increasingly use mobile devices to search for local products and services, often employing voice search from their cars. With a comprehensive local SEO campaign in place, potential customers in your area will see your business.
What do Ardent’s local SEO services do?
Because the goals are different, local SEO campaigns require a different strategy than standard SEO campaigns. Ardent local SEO services include the following:
Ensuring your company’s city, country, and general region are organically and consistently mentioned in the text throughout the website.
Verifying that your website is listed on citation sites and online business directories.
Google My Business setup
Claiming your Google My Business listing for display in Google search results.
Monitoring reviews and ratings
Properly managing and authentically cultivating your company’s online reviews and ratings to enhance your credibility.
News sites, bloggers, and other trusted websites that feature links to your site improve its search visibility.