A junk-free haircare brand, MopTop needed a brand refresh that reflected their youthful consumer base and fresh, natural ingredients. By lifting the perspective of the word mark and adding new movement to the lettering, we were able to create a lighter, more playful rendition. The updated logo inspired a clean, minimal packaging redesign that used vivid colors to quickly differentiate products.

MopTop’s children’s product, FuzzyDuck, also received a squeaky-clean new duck icon and word mark. Updated packaging reflected the look and feel of MopTop’s new branding, while providing this unique product its own identity.