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Union Gospel Mission of Tarrant County
Brand + Website + Print Design
Union Gospel Mission of Tarrant County approached us with a significant challenge: to lead a full-scale rebrand. They needed more than a new logo—they wanted to modernize their identity, reach younger and more diverse audiences, and communicate their mission in a way that drives action. As a beloved community nonprofit, we set out to honor their legacy while helping them step confidently into the future.
We began by listening—interviewing stakeholders, diving into research, and uncovering the heart of who they are. From there, we developed a creative strategy that became the foundation for everything: a new logo and visual identity, refined mission statement, compelling slogan, cohesive web copy, and a complete brand messaging guide.
With the new brand in place, we redesigned their website to tell their story and make it easier for users to find help, connect with their vision, and get involved. We then brought the brand to life across all materials, ensuring a consistent message at every touchpoint.
This was more than a rebrand. It was a renewal and we were honored to help bring their story to life.
Brand Development
The new visual identity offers a fresh expression of the mission that supporters have faithfully stood behind. The shape of the logo forms both the chapel and a flowing “U,” symbolizing the journey many in the community take.
The left side of the “U” represents a season of searching—for safety, stability, and belonging. At its lowest point, the path meets the foot of the cross—marking the moment where transformation begins. From there, the path rises like an arrow, pointing toward the hope, joy, and purpose found in Christ.
This updated visual language doesn’t signal a change in identity, but rather a renewed commitment to the organization’s core: a Christ-centered ministry walking alongside those in need, fostering long-term transformation.
Horizontal Logo
Vertical Logo
Logo Mark
Mission Statement
ID Design
Water bottle
Website Development
Redesigning the UGM-TC website was truly an honor. Their incredible work in the community inspired us to create a site that beautifully tells their story and highlights their impact. We focused on bringing their mission to life through thoughtful storytelling and design.
The new brand, with its rich and versatile color palette, added vibrancy and depth to the site. We ensured a seamless mobile experience and completely reimagined the navigation, making it easier than ever for visitors to find help—or discover how they can help.
Web Design Highlights
- Mobile-First Design to ensure individuals in need can quickly and easily access help, no matter the device.
- Streamlined Site Architecture for clear, intuitive navigation and efficient communication.
- Enhanced User Experience that thoughtfully tells UGM-TC’s story while meeting the expectations of today’s digital audience.
