Union Gospel Mission of Tarrant County
Brand + Website + Print Design
Brand Development
The new visual identity offers a fresh expression of the mission that supporters have faithfully stood behind. The shape of the logo forms both the chapel and a flowing "U," symbolizing the journey many in the community take.
The left side of the "U" represents a season of searching—for safety, stability, and belonging. At its lowest point, the path meets the foot of the cross—marking the moment where transformation begins. From there, the path rises like an arrow, pointing toward the hope, joy, and purpose found in Christ.
This updated visual language doesn't signal a change in identity, but rather a renewed commitment to the organization's core: a Christ-centered ministry walking alongside those in need, fostering long-term transformation.
Mission Statement
ID Design & Water Bottle
Website Development
It was our honor to redesign the UGM website from the ground up—creating a modern, mobile-friendly experience that reflects the heart of their mission. We carefully selected a warm, inviting color palette and developed a clean layout that makes it easy for visitors to learn about programs, find help, donate, and volunteer.
Every element was intentionally designed to welcome users and guide them toward meaningful action—whether they're someone in need, a potential donor, or a community volunteer.
Web Design Highlights
- Mobile-First Design — Built responsive from the start so the site looks and works great on any device
- Streamlined Site Architecture — Simplified navigation helps users find what they need quickly
- Enhanced User Experience — Intuitive layout with clear calls-to-action and integrated donation functionality
Website Screens
Collateral Design
Collateral Design
Rebranding a company means every piece of collateral needs to reflect the new identity—and we were excited to take on that challenge. From letterhead and business cards to envelopes, postcards, greeting cards, posters, banners, and one-sheets, we refreshed a wide range of materials. Applying the new brand not only gave each item a fresh, modern look but also brought a strong sense of cohesion and consistency across the board.
Greeting Cards & Postcards
Poster
Pillow Banners & Street Banners
