Search engine optimization (SEO) is the technique used by web designers to attempt to get search engines to rank a web page higher in search results. One of the basic ways of doing his is the use of key words.

There are certain dos and don’ts involving key words, however.

Let us suppose that your web page is about a car dealership. After using a key word analysis tool to find out which key words are the most searched over time, a web designer sets to work building a web page that is optimized for search engines.

The analysis suggests that of all the possibilities related to your business, “Used Car” is the most searched. Therefore that will be the primary keyword that will be used.

The first place the key word will be used, obviously, is in the title, i.e. “Honest Joe’s Used Car Dealership.” Not only is that a descriptor of what your business is about, but also will serve as the first place a search engine spider will look for the key word.

The key word might also be used in headers if the web page is broken up into sections. “Used Car Sales” and “Used Car Service” and so on.

It is also a good idea to use variations on the key word. “Preowned Car” and “Second hand Car” would be examples.

It should be cautioned that a good web designer will use a key word with some restraint. Putting too many instances of key words in a web page is called “key word stuffing” and will cause the site to be penalized by search engines as spam. A good SEO expert will be able to determine how to judiciously use key words to optimize your web site,

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