Travis and Emma Heim are taking the success of their barbecue food truck to the next level and opening their first brick-and-mortar location at 1109 W. Magnolia Avenue in Fort Worth. Their crazy, large amount of customers and fast sell-outs called for this exciting milestone. We are so excited for this new step, and glad we get to partner with them on their new branding.
The Heim logo and branding as a whole came straight from the Heim family’s inspirations and aspirations. The decorative lettering places emphasis on the “H” and hints at the German name meaning “home.” This type in combination with the red orange and teal coloring creates a friendly feel that embodies who they are as a family and a company.
Travis and Emma love their dog, Frank, and what better way to show it than to immortalize their pup in a logo!? Next time you are at Heim, say “hi” to Frank, Maybe he will even share some barbecue with ya.