Lone Star Ag Credit is headquartered in Fort Worth, Texas, with 16 office locations to meet ones financing needs. Their loan specialists understand the needs of farmers, ranchers, agribusinesses and rural homeowners because they live and work in the areas they serve.
Lone Star came to us after acquiring Texas Land Bank in need of a new brand that would establish them as a strong leader in the financial market and the community around them. Lone Star Ag and Texas Land Bank carried two iconic symbols of Texas, the flag and the lone star. By focusing on the star from Texas Land Bank and the color palette from Lone Star we will be able to merge the two companies behind one identity.
The goal for the Dream Campaign was to set Lone Star Ag Credit apart from their competitors in a creative and unique way. By forgoing typical stock photography and using vintage toys as the backdrop, we were able to create eye-catching scenes that relate back to Lone Star’s mission, as well as remind customers of the extraordinary dreams they had as kids. Lone Star find it exciting to partner with every client to achieve their dreams.