branding

lone star ag credit.

Lone Star Ag Credit is headquartered in Fort Worth, Texas, with 16 office locations to meet ones financing needs. Their loan specialists understand the needs of farmers, ranchers, agribusinesses and rural homeowners because they live and work in the areas they serve.

BRANDING

color palette.

We took the classic dark navy blue from the original brand and added a Texan twist by including a bright red and a dusty blue to add a pop of color and connect the brand to their roots.

BRANDING

color palette.

We took the classic dark navy blue from the original brand and added a Texan twist by including a bright red and a dusty blue to add a pop of color and connect the brand to their roots.

PRINT

brand collateral.

A new modern and clean approach was taken when building the print pieces, relating back to the Lone Star core values of family, tradition and loyalty.

From loan packets, to brochures, one sheets, tradeshow booths, ads, invites, banners, and flyers, this design was taken and used consistently throughout the brand to show that every piece was unified.

DIGITAL MARKETING

landing pages.

Landing pages were created to target the different demographics of Lone Star, each with a lead generation to lead to more social growth.

DIGITAL MARKETING

social graphics.

Social graphics were created with various designs from type-based posts, to beautiful landscapes, all aiming to show followers the values of the Lone Star brand and to gain social awareness and support.

VIDEO

commercial.

We worked with Lone Star to create a commercial that told their story and communicated that they have the experience and heart to support Texas Farmers and Ranchers in their endeavors.

PHOTOGRAPHY

on-site photography.

Ardent traveled to multiple Lone Star locations and took a wide variety of images to be used across all brand materials.

need a rebrand? let us help you!

We love to work with Teams that are excited about their brand and ready to step up their game.