DESIGN

branding

The Saafe House is more than a shelter or a crisis intervention agency. We are an advocate for the family. It isn’t enough to offer an urgent safe-haven during a time of need. Our goal is to come alongside women, men and children in the community with resources to help them get back on their feet and live abuse free lives.

design

behind the brand

The new icon for the Saafe House balances these goals, putting the heart and home on equal footing. We have taken the shape of the house and deconstructed it, building it back up much like you would fold a piece of paper. Each fold represents another layer in the process of healing. By flipping the house you create the heart, completing the icon and showing your focus of “building stronger families”.

The look is modern and clean, giving the Saafe House an Identity that is iconic and professional. The Saafe House is a leader amongst battered women’s programs and this icon shows that. Helping strengthen our voice in the community and through Texas.

design

branding

The Elite Repeat logo was created for Saafe House’s resale shop. We wanted to keep it strongly tied to the brand and used part of the heart/home shape to create a bag, which represents one of the many items sold within the shop. This secondary brand continues the color theme and clean modern feel of the main logo.

design

print collateral

The goal with the print collateral was to continue the look and feel defined throughout the logo creation process. The clean white space and bright pops of colorful folded shapes allows for a professional, iconic look.

ready to get started?

We love to work with teams that are excited about their brand and ready to step up their game.