Blog — Insights on Web Design, SEO & Digital Marketing

Insights, tips, and strategies on web design, SEO, digital marketing, and branding from the Ardent Creative team in Fort Worth, Texas.

Latest Articles

Permission to Play: Camps Are Kinda Our Thing

Web Design, Brand Voice, Strategy

Camps are kinda our thing. Dive into our immersive creative process for Camp Eagle, where we blended faith, adventure, and UX to build a website that converts.

Designing Ardent: Our Logo Through the Years

Here’s something we don’t talk about too much — the story behind our own logo. For a logo design agency, we should be tooting our own horn more than we do, but we're way too busy making our clients' work look amazing to talk about our own. Ardent Creative’s brand has changed...

Why Stranger Things Has Us in a Glorious Chokehold

Why does Stranger Things have such a grip on our culture? Ardent Creative dives into the Duffer Brothers’ storytelling to find out why we can't look away.

From Trusted Service to Bold Identity

Aaron Overhead Garage Doors approached us with a clear and meaningful goal: bring their brand up to the same standard as their work. For years, they have been a trusted name across Atlanta, known for craftsmanship, reliability, and customer-first service. But while their...

Translating the Divine Into Design: A Goff Companies Print Design Case Study

When a new church is being built, it’s more than a construction project to Goff Companies — it’s creating a place where God’s people can connect and carry on the mission. They strongly believe every square inch should be stewarded carefully so true Kingdom work can be...

Helping Rightwise Prep Make the Grade With a New Look

If you’ve ever talked to a high school kid about college prep, you know the mix of excitement and panic that comes with it. Between SAT scores, essays and endless deadlines, it’s easy to feel overwhelmed. Rightwise Prep was built to change that with college readiness programs...

Nike Tagline Change: Why Do It?

Pondering Why Big Brands Make Big Shifts When Nike swapped its iconic rally cry “Just Do It” for the contemplative “Why Do It?” many people froze mid-scroll and asked the same thing: Why do it? This wasn’t just any line. “Just Do It” became a pop cultural phenomenon that...

On a Mission to Renew A Legacy Brand

When Union Gospel Mission of Tarrant County (UGM-TC) approached us, they weren’t just looking for a visual refresh of their logo—they were on a mission to modernize their brand. Since its founding in 1888, Union Gospel Mission of Tarrant County has been a beacon of hope and...

The Superman Logo Saves the Day. Again.

The new Man of Steel movie, Superman, drops July 11 and fans are giddy to see Clark Kent throw off his glasses and exchange his nice guy persona for a cape and tights to yet again save the day. As marketers, we are also giddy to see how the style of this new movie’s branding...

Fighting Fire with Slick Design

When flames strike, seconds matter. So does your website. For over 50 years, StoveTop FireStop has been a first line of defense against the leading cause of home fires: unattended cooking. Their automatic fire suppression devices don’t wait for someone to act—they react...

Disrupting the Life Insurance Space With Smart Branding.

See how our Fort Worth branding agency helped CBJ Financial disrupt the life insurance space with smart branding and a collaborative approach. Learn about our marketing and web design services, today.

Banking on Relationships: Our Work with TFNB Your Bank for Life

In the heart of Central Texas, there's a financial institution that truly lives up to its name: TFNB Your Bank for Life . When they first approached us at Ardent Creative, we knew this wasn't just another branding project—it was an opportunity to tell the story of a bank that...

Meet the Women Behind Ardent’s Creative Force

At the tail end of Women’s History Month, we felt it was fitting to celebrate the many women who make up the team at Ardent. Whether it’s account service, strategy, design, social media, coordination, or writing, one thing’s certain: these women make Ardent stronger, smarter and...

When Marketing for an Adoption Agency Becomes Personal: Our Journey with Gladney Center for Adoption

Some marketing projects are all business. Others touch your heart in ways you never expect. Since 2016, we’ve had the privilege of working with the Gladney Center for Adoption helping them share stories of love, hope and family. But for us, this partnership is more than just...

We Brought the “Yay!” to Camp Cho-Yeh’s Online Presence

Nestled in the piney woods north of Houston, Camp Cho-Yeh (pronounced “cho-yay”) is more than a premier summer camp and retreat center—it’s the kind of place that lives up to the 'Yay!' in its name. For families, finding a camp or retreat that offers more than activities—a...

How Entrepreneurial Thinking Shapes Every Solution—From Business Models to Software Development

When I co-founded Ardent Creative, I didn’t just want to build another design agency—I wanted to create something that could evolve, solve real problems, and stand the test of time. Over the years, I’ve learned that entrepreneurial thinking isn’t just for startups; it’s a...

4 Core Values I Rely on to Overcome Business Hurdles

Running a creative business isn’t just about having great ideas—it’s about navigating challenges with agility, vision, and resilience. When I co-founded Ardent Creative, Inc. in 2005, I had no idea how much I’d have to adapt, learn, and grow to keep the business thriving....

From Pipes to Pixels: Howard Kane Plumbing Reimagines its Online Presence

Howard Kane Plumbing is a locally owned, family-operated commercial plumbing contractor serving the DFW metroplex for over 60 years. To say plumbing runs deep in this family’s veins is a bit of an understatement. In 1955, Howard F. Kane started a one-man plumbing business that...

Taylor Swift: In Her Super Bowl Era

Marketing Triumphs of 2023: Taylor’s Version The Super Bowl is in 2 days, and if you’re like a lot of us around here at Ardent, you’re looking forward to sitting down with a hearty plate of nachos, pumped to watch the Chiefs vs the 49ers Taylor, and hopefully some decent...

It's Your Website, But Who Owns Your Website Content?

When it comes to your website, you may think you have complete ownership of your content. It has your branding and your specific messaging after all. And you paid someone for it to be up there on your website so it has to be yours, right? Unfortunately, this is not always the...