Let’s talk about e-commerce conversion.
If you operate an online store, this concept likely looms large in your meetings, goals, and head space.
First, let’s put it into perspective: the average e-commerce conversion rate in the United States is just 2.63 percent. The global website conversion rate is 4.31 percent. Of course, based on your industry or audience, this number could look slightly different.
Regardless, this stat illustrates the bigger picture: conversion is difficult.
The majority of visitors on your site won’t purchase anything — at least at any one particular time. Conversion is a numbers game, through and through, but there are things you can do to tip the numbers in your favor (and spoiler alert: that’s what we’ll talk about below).
Failing to optimize your e-commerce site for conversion is a costly mistake. Yet it’s one our Fort Worth web development team sees all the time. Below, we’ll outline the five issues that could be disrupting your user experience, lowering conversions, and leaving you scratching your head at the end of each month.
Before you keep reading, we recommend you put a plan in place to review and improve your e-commerce site. Luckily, you’re in the right place already. Our team of Fort Worth web developers is highly experienced in perfecting the art of e-commerce. (See a sample of our work here and reach out for a free consultation here.)
Overwhelming Shopping Experience
Use the power of space to give your products a setup that helps improve their perceived value.
Lack of Clear Direction
Poor, Inaccurate Product Descriptions or Photography
Poor Mobile Optimization
Lack of Relevant Product Recommendations
E-Commerce Conversion is a Numbers Game (and We Know How to Play)
At Ardent, our expertise in e-commerce sites means we can help you locate and improve the things that could be holding you back when it comes to conversion. If you feel like your e-commerce site isn’t operating at its best, or you’re ready to build an e-commerce site using these principles, let’s talk.
Our web development team can help you understand the e-commerce model that best fits your goals, and design a site that represents your brand while maintaining these best practices and more.