Digital Marketing

Local SEO

Many clients come to us confused, or overwhelmed when it comes to SEO.

It’s no surprise: SEO strategy is constantly evolving, and what worked 5 or even 2 years ago, won’t necessarily work today.

What is SEO?
SEO stands for search engine optimization. It’s an umbrella term for all the work that goes into improving your website to boost traffic organically from search engines such as Google.

SEO of the Past
In the early days of Google, it’s goal to serve searchers the best results had glaring loopholes. Many early SEO companies found out how to exploit Google’s algorithms through keyword stuffing and link farming. The term “black hat SEO” or “spamdexing” came to be known as a set of practices that increases a website’s search engine rank through means that violate the search engines’ terms of service.

Black-hat SEOs would essentially trick the algorithm with things that were only useful for search engine crawlers — not readers.

Today, black hat SEO isn’t just less effective, it can get your site removed from Google’s search results. Google has discovered the loopholes, and now does a much better job of ensuring sites must be reader-friendly, not just Google-friendly. They are constantly evolving to reduce spam and stay ahead of the newest “black hat” tactics.

SEO Best Practices of Today
Today, SEO is about delivering great content that meets a user’s expectations. It’s what we focus on at Ardent, and it’s the most effective way to help continually drive your website to the top of the search results.

Optimizing your web presence for Google and other search engines is a complex, ever-changing game that requires your commitment; SEO is not a single project or task. Monthly maintenance led by small business SEO experts is critical.

Local SEO Services as Part of Your Digital Marketing Strategy
SEO goes above and beyond on-page copy, links, or headlines. As a key piece of any digital marketing campaign, iit works in tandem with your other digital marketing efforts to make sure the whole is greater than the sum of its parts.

  • Email marketing
  • Organic and paid social media marketing
  • Google Ads
  • Content marketing

Each can play a role in improving the SEO of your website, and amplifying SEO efforts to reach a wider audience.

Have questions?

Our Fort Worth SEO Services

As part of our monthly retainers, we offer specialized services specifically to enhance your website’s SEO.

  • SEO Consulting and Strategy
  • Keyword Analysis
  • Link Building Strategy
  • Blogging
  • New or Refreshed Web Content
  • Conversion Rate Optimization
  • User Experience & User
  • Interface Design

People are searching for your products and services every day. We can make sure your brand is front and center when they do.

Ready to get started?
Contact us to learn more about what SEO strategy looks like for you.