With roots running deep in Texas soil for over a century, Wolfe Nursery isn’t just where landscape professionals go to grow their business—it’s a piece of Texas history. Generations of Texans remember the name, the plants, and of course, Tex the Wolf. But even the most beloved legends need a refresh now and then.

Our mission was to honor Wolfe’s rich heritage while giving the brand a fresh, modern edge that could thrive in today’s market. We started by reimagining the logo’s mascot—Tex the Wolf—keeping his fun, familiar spirit while refining his look for both print and digital.

We brought consistency to the brand with standardized colors, updated that signature red rose and created a flexible logo system that works everywhere Wolfe shows up. The result is a look that feels authentic and familiar all while pointing confidently toward the future.