Carnomaly

In their mission to bridge the gap between blockchain technology and the automotive industry, Carnomaly needed a brand identity that would speak to  both crypto investors and automotive enthusiasts. Each of the three logo marks within the Carnomaly umbrella of services needed to harmonize with each other while establishing their own unique identity.

A “dark mode” backdrop accented bright secondary hues of blue and green. Custom illustrations and iconography rounded out the brand’s sleek visual identity.

Responsive web design and digital applications were the critical digital collateral that connected Carnomaly with early investors and crypto hobbyists interested in their emerging technology. Multichannel digital marketing strategy reached niche audiences on LinkedIn, Reddit, and Twitter and cultivated brand recognition during key development phases.