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Great American Family
App + Branding + Website
Great American Family (GAF), one of America’s fastest-growing TV networks, is a household name for fans of heartwarming romcoms and Christmas movies. As their audience grew — with a 76% increase in viewership and soaring engagement — they needed innovative ways to keep their fanbase entertained and connected all year round.
That’s where we stepped in. Together, we brought GAF’s mission of delivering family-friendly joy to life through engaging experiences that celebrate the magic of the holidays.
Branding - Logo
Movie Checklist App
To help fans never miss a moment of GAF’s enchanting world of movies, we developed the Movie Checklist App, a feature-packed tool tailored for their needs.
Movie Checklist App
Fans can now:
- Set Reminders
Ensure they never miss a favorite premiere.
- Build a Watchlist
Curate a personal lineup of must-watch films.
- Stay Updated
Receive fresh daily content to fuel their excitement.
This app embodies GAF’s spirit of connection, providing an intuitive way for viewers to keep track of their faves. The response has been overwhelmingly positive, making it a beloved companion for GAF fans.
App Features
- Simplicity
- Speed
- Up to Date Movie Schedule
- Calendar Integration
- Search Options
- Push Notifications
- User Feedback
- Personalize Movie Checklist Tracking
- Updates
Jingle Bell Bracket Challenge
Sports fans aren’t the only ones who like a little friendly competition. To celebrate Christmas movie fandom during the season of March Madness, we helped GAF create the online Jingle Bell Bracket Challenge, where fans voted for their favorite Christmas rom-coms in a lively competition.
With 32 festive films in the running, viewers returned week after week to see which movie would be crowned the ultimate holiday favorite. This interactive experience turned passive watching into active engagement, sparking spirited conversations and a deeper connection within the GAF community.
Branding - Logo
Jingle Bell Bracket challenge Game Play
Great American Family Christmas Festival Website
When GAF launched its exclusive Christmas Festival, they wanted a website as dazzling as the event itself. In under two weeks, we delivered a vibrant, user-friendly platform that brought the celebration online. The festive site showcases this amazing family-friendly event with trip planning features, an interactive grounds map, and user-friendly festival info. The result was a collaborative experience that truly brings the spirit of the GAF Christmas Festival to light.
Website Design
Custom Iconography
