Nestled along Lake Granbury, just thirty miles from Fort Worth, lies SouthBend Estates—a luxury rural housing development offering homesites with waterfront views and plenty of space for homeowners to get away from it all. While SouthBend Estates has a proven formula for building dream destination homes, they needed to sell the vision to prospective homebuyers in formats that went beyond a tour of a residential lot.

SouthBend called on Ardent to capture the essence of this real estate project and bring the inspiring vision of SouthBend to life.

The new development needed a narrative that struck a balance between the roots of rural living and the luxury offerings of SouthBend—educated and classy, but grounded and not pretentious. The verbal identity we created portrays a lifestyle unlike anything else in Texas, where homeowners can escape into the beauty of Texas’ rugged nature, without compromising on the finer things in life.

Through logos, icons, and color palettes, we built SouthBend’s visual identity from the ground up, landing on an aesthetic that included nuances of the classic mid-century art-deco styles, with illustrative references of a country home executed with modern touches of today’s design trends. The entrance signage we created that greets visitors, combined with the interactive website we developed that displays watercolor renderings of the lots, helps prospective homebuyers experience first-hand what makes this place along the Brazos river so special.