Right now, navigating social media is not an easy task. More than ever, brands have to make sure their campaigns are not just engaging, but timely and sensitive to the needs and opinions of their audience. Juggling this while promoting products or services during the economic downturn has turned into an expert balancing act.
In this blog, we address a few important topics that will help you better understand how to foster audience engagement — even in times like these:
The social (media) climate changes daily. Even still, there are some no-fail approaches to help you connect to your online community. Let’s get started.
Understand Your Audience’s Feelings
The best way to connect with consumers in 2020 is to be intentional and empathetic in your message. Don’t shy away from the more isolating or distressing current events we’re facing.
Focus On the Community
Be Creative With Content
2020 is the year of opportunity when it comes to establishing your brand’s online personality. But being intentional and thoughtful about your campaign messaging is more crucial than ever. Although it can be difficult to discern the best course of action for your business, evaluating your social media efforts with these tactics in mind can help bring some clarity, and help you connect with your community in the midst of this tumultuous year.