There are over 2 billion websites on the Internet, according to some estimations. We’re way past the point where a business can stand a chance without having an online presence. So with 2 billion sites and counting, your brand should be focused on web design that will get you noticed for all the right reasons.
75% of opinions on website credibility come from web design so, yeah, it’s important.
Good Web Design = Credibility
According to WebFX, “75% of opinions on website credibility come from web design.” That means that when users go to your website, they are relying on the design and usability of your website to determine whether your business is real, and whether they should buy from you. The crazy part is: a lot of this happens subconsciously and within seconds of landing on a site.
38% of people will stop engaging with a website if they find it unattractive. Web design is not just about creating something pretty and fun — it’s about converting leads! In 2021, web design for small business boils down to 2 options:
- Using a template web-building tool (a DIY site such as Wix, Squarespace, and others)
- Working with a web design team (like ours!) to build a custom website from the ground up
Several things distinguish these two approaches. If you’re someone who is just getting started with your small business or non-profit, you may only need a couple of basic informational pages. In that case, a DIY site may be a great temporary option. But if you’re looking for robust features and unique design, a DIY site may fall short.
We could go on, but we’ll keep it simple.
Below are 5 key things to think about if you’re considering a template vs. custom website:
Quality of the Finished Product
eb design tools like WordPress, Weebly, Squarespace, or Wix are continuously improving their ability to make quality websites. However, design options are still a bit limited. To begin building your site, you’ll have to choose a basic design format that determines things like color scheme, spacing, the design of the navigation menu, header, and footer, and more. (Also, these tools offer lots of “add-on” services, so while it may seem pretty cheap to begin with, it’s important to factor in the additional costs you’ll have to pay including security and your domain name.)
Typically these sites work just fine, but lack the “pizzazz” you would find on custom websites. And when it comes to quality assurance and testing, that’s you! You’ll need to run tests to make sure your site works across different browsers and devices.
Level of Sophistication
Templates from DIY web design tools keep it simple. No animated bells or interactive whistles here.
Learning Curve of Web Design
Analytics and Ongoing Maintenance
Branding and Logo Design
Custom websites sound pretty awesome, right? We sure hope so! It’s kind of like our job and passion, or whatever…
But, we want to be honest with you and give you a good picture of when it might be a smarter decision to make your own website with a free template. If your business is just starting out, you may not have the right amount of capital to invest a bunch of money or time into your website. You may just want to get a simple site set up and get your business off the ground. If you find yourself in the position where you’ve spent too many resources on your website and you don’t have the resources to make your product or run your business, that’s a big problem.
Additionally, if your main business is something that doesn’t necessarily rely on the website for much more than basic information, like a small restaurant or food truck, it might be a good idea to go with a template. When you only need a resource that shows customers where you’re located or what’s on your menu, a template may work just fine.
Remember, you can always build something better a few months or more down the road — once the timing and situation are right.
When the Choice is Custom, Choose Ardent
If a custom website seems like the right choice for you, good news: you’re in the right spot. Our talented team of creators can design and build the site that’s completely custom to you — and one you’re psyched to start using.