The swoosh. The red target. The bitten apple.
These company symbols are instantly recognizable to audiences everywhere. They evoke deep emotional responses in people all over the world, and are held up as the gold standard of logo design.
They can also be seen as an impossible achievement for companies without the resources of Nike, Target, or Apple. Smaller companies without teams of professional marketers consider it a pipe dream to have a logo that captures the essence of their business while being loved by consumers.
But it’s not.
Logo design has been the focus of so much study that savvy marketers and designers know the elements that make up a memorable, effective brand logo: typeface, icon design, color, and composition.
Like doctors who understand the purpose of every bone, organ, and artery inside a healthy body, graphic designers understand the importance of every design detail and how to utilize it to tell a brand’s story. Ardent Creative has used this knowledge to design effective logos for a variety of brands, carefully selecting every element to provide clients with the right logo that reflects who they are, their unique mission, and their place in the local or global community. Below, we point out specific details from each design to get a better understanding of the anatomy of a strong logo.
Let’s start dissecting.
Finding the right logo design for your company is not impossible.
You don’t have to wait for your logo to appear in a vision or take shape in your espresso foam. The fact is: logo design is as much science as it is art. Knowing what to use, where to use it, and how, is the key to a logo that hits its mark.
If you want an artfully engineered logo for your company, contact Ardent Creative. We can design a simple, recognizable, and compelling logo that captures your brand identity and connects you with potential customers.