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UGM
Brand + Website + Print Design
UGM approached us with a significant challenge: to lead a full-scale rebrand. This wasn’t just about creating a new logo—it was about developing a comprehensive brand identity that truly reflected who they are and the incredible work they do in the community.
We set out to craft a refreshed look and feel that embodied their mission, values, and heart. Along the way, we helped refine their mission statement and introduced meaningful slogans that tell their story in a compelling way.
With the new brand in place, we moved on to redesigning their website—making it easier for visitors to connect with their vision, find support, or discover ways to get involved. Finally, we brought the brand to life across all their print materials, ensuring consistency and impact at every touchpoint.
This was a truly meaningful project, and we were honored to be a part of such an important chapter in UGM’s journey.
Brand Development
The new visual identity offers a fresh expression of the mission that supporters have faithfully stood behind. The shape of the logo forms both the chapel and a flowing “U,” symbolizing the journey many in the community take.
The left side of the “U” represents a season of searching—for safety, stability, and belonging. At its lowest point, the path meets the foot of the cross—marking the moment where transformation begins. From there, the path rises like an arrow, pointing toward the hope, joy, and purpose found in Christ.
This updated visual language doesn’t signal a change in identity, but rather a renewed commitment to the organization’s core: a Christ-centered ministry walking alongside those in need, fostering long-term transformation.
Horizontal Logo
Vertical Logo
Logo Mark
Mission Statement
ID Design
Water bottle
Website Development
Web Design Highlights
- Mobile-First Design to ensure individuals in need can quickly and easily access help, no matter the device.
- Streamlined Site Architecture for clear, intuitive navigation and efficient communication.
- Enhanced User Experience that thoughtfully tells UGM’s story while meeting the expectations of today’s digital audience.
