challenge.

The Frank Kent family of brands includes car dealerships, storefronts, event venues, and products. Ardent was faced with trying to consistently communicate a unified Frank Kent message across the entire family of brands while making sure the message was meaningful to multiple different demographics.

approach.

Instead of looking in from the outside, Ardent chose to work as part of the Frank Kent team. Such collaborative efforts with the client meant Ardent had to be highly proactive, essentially working as an in-house agency to meet various quick-turn deadlines and coordinate simultaneous campaigns for both the Frank Kent brand and car brands across various platforms.

BRANDING

color palette

Ardent established a brand standards for Frank Kent and worked hard with the client to maintain it across multiple divisions, with a nod to the TCU Horned Frogs.

WEB

website design.

The Ardent team created all of the websites for the Frank Kent family of companies, with the exception of car dealership sites. The challenge was to design a responsive site that represented the entire family of brands in a one-stop-shop location. One umbrella site became necessary as the publicity of the brand grew and Frank Kent wanted to show everything they offered in one place.

DIGITAL MARKETING

email blast.

Ardent worked in conjunction with Frank Kent to strategize and implement sales and event email blasts as needed.

PRINT

large scale advertising.

Frank Kent does one billboard campaign per year and weekly digital billboard campaigns. Ardent designers ensured each billboard graphic contained the appropriate headline, car branding, and Frank Kent brand.

fk family

BRANDING

cadillac wines.

When Frank Kent built a new Cadillac dealership in West Fort Worth, they reserved a spot on the floor for a new venture, Cadillac Wines. Cadillac Wines became a one stop shop for customers to get an oil change and pick up a bottle of wine for dinner at the same location. Cadillac Wines sold the most inventory per square foot of any store in Texas. The branding was created to tie in with the Frank Kent brand, along with inspiration from vintage Cadillacs.

DIGITAL MARKETING

social media ad.

Ardent took photographs to use in social media ads for the purpose of highlighting both wine imagery and the Frank Kent brand. The team also designed wine labels for Cadillac Wines.

PRINT

magazine ads.

Ardent collaborated with Frank Kent to create magazine ads featuring different wines and events. We also shot some of the photographs for the ads.

BRANDING

frank kent country.

When Frank Kent acquired a new dealership, they came to Ardent to adapt the existing brand to reach the new audience in Corsicana, TX. Our team worked to modify the current branding using bold and rustic design to relate to a more rural demographic.

WEB

website advertising banners.

Ardent created weekly web ad banners to support Frank Kent ad initiatives. Each banner needed to establish the brand identity and use minimal text in a small space.

PRINT

magazine ads.

In conjunction with Frank Kent, Ardent crafted a variety of print ads to support local sports teams and organizations while establishing a Frank Kent Country brand identity.

PRINT

large scale advertising.

Ardent designers created an “in your face” billboard for the Dallas market.

PRINT

t-shirt design.

Ardent designers created the custom monkey illustration for Grease Monkey Rubs t-shirts.

BRANDING

kent & co.

Kent & Co. Wines is an upscale, after-dinner bar that was Frank Kent’s first venture into freestanding hospitality. Ardent designed the brand to tie into wine culture and still play off the longstanding history of Frank Kent in Fort Worth.

WEB

website design.

Coinciding with the Kent & Co. grand opening, Ardent launched a fully responsive website that includes the menu and upcoming events.

DIGITAL MARKETING

email blast.

Ardent designed emails to announce the multi-night grand opening of Kent & Co. Wines and to promote the newly redesigned Escalade.

BRANDING

kent & co the space.

Because of how popular Kent and Co. Wines became as an event venue, Frank Kent opened The Space adjacent to Kent and Co. and added a small event venue to the Fairmount neighborhood. The goal of the branding was to keep the Kent and Co. brand but to simplify it.

WEB

ux calendar design.

Ardent Creative developed a custom events calendar for The Space so people could reserve the venue or RSVP to an event through the website

WEB

website design.

Ardent designed and developed a fully responsive website to promote The Space, share logistical details, and provide a way to reserve the venue.

BRANDING

dream park.

Dream Park is the first all inclusive playground built for kids with special needs in the Fort Worth area. The Park will be located in the heart of Fort Worth at Trinity Park.

BRANDING

whackin & stackin.

Whackin Stackin is a memorial golf tournament honoring Tim Watson that serves as a fundraiser for Dream Park.

WEB

website design.

Ardent developed a fully responsive website to announce Whackin Stackin fundraisers, goals, and achievements.

ready to get started?

We love to work with teams that are excited about their brand and ready to step up their game.