LEAP Global Missions is a non-profit organization that has focused on providing specialized surgical services to those in need around the world since 1991.
Keeping LEAP’s mission in mind, the Ardent design team created a mark that communicates their global impact by utilizing the shape of the globe and green motion lines representing their vast impact and reach. The red cross at the center of the icon immediately conveys their medical purpose.
It was important that users immediately understand who LEAP is and what they do when visiting their site. A video background showing quick clips of everything from their arrival to surgical procedures was placed at the top of the homepage. The entire site is clean, modern, easy to navigate, and gets LEAP’s message across through large text and powerful imagery. Calls to action were created through various buttons, the donate form and the contact so users have a direct way to get involved and make a difference.