challenge.
TexPlex did not exist when they asked Ardent Creative to brand the organization from scratch. We needed to create a “wow” factor in the brand that elicited excitement just by looking at it. Because of the nature of TexPlex Park and the activities that would be facilitated there, the branding needed to be aggressive, but fun so people would want to participate. Branding, style, and assets had to relate to the culture of the sports and lifestyle while simultaneously making those activities approachable to all demographics.