branding

logo design.

Trinity Bariatric Institute came to Ardent looking for a logo to brand their new practice. They perform weight loss procedures as well as hernia repairs. Trinity Bariatric wanted to find a way to incorporate the Trinity River in their brand to show their connection to Fort Worth. They also wanted to show that they are professional and trustworthy while conveying a sense of hope. The final mark has waves from the river and rays from the sun intersecting. The type treatment is a serif italic typeface to show movement and to add a traditional feel to the logo.

branding

color

Six primary colors for the mark were chosen to give depth. Three oranges and three blues show different layers to the sun and the water.

branding

design elements

Concentric orange circles and white wave lines were elements created to strengthen the brand. These elements are used on various print pieces and other branding materials.

branding

typography

The type treatment is a serif italic typeface to show movement and to add a traditional feeling to the logo.

ready to get started?

We love to work with teams that are excited about their brand and ready to bring it to life.