We don’t know how it happened, but somehow we got through most of the year and are knocking on the door of the holiday season. Go us (and go you) for making it this far!
In an unprecedented year, holiday marketing in 2020 may seem like a shot in the dark. In some ways it is — no one can say for sure what the next couple months will be like. But using what we know about consumer trends since March, combined with holiday trends in past years, we can gather a pretty good picture of how to set your business apart in 2020. Here’s how to approach holiday marketing this year.
Customer Service Can Set Your Brand Apart
Acknowledge the Hardship of This Year
Utilize Google Shopping
As of April, Google Shopping no longer charges businesses to sell their products through its service. This is huge because it means you can get additional exposure through Google without paying a cent more. Google Shopping is incredibly convenient for your customer; they can compare a variety of products all at once, without visiting every website. Aim to make their shopping and purchasing journey as seamless as possible by having your products visible through Google Shopping.
It’s important that your reviews are also easily accessible through Google Shopping. Make sure you have seller ratings, so your reviews will be displayed with your product. The good news? We can handle that for you. Call us today and let our digital marketing team manage your Google advertising strategy.
Make the Most of Holiday Marketing in 2020
Remember: living in this age of COVID-19 is an experience we all have shared. Show your customers that you know what they are feeling this holiday season. Show them that you care about their experiences. Every year, the holidays offer a welcomed distraction from the humdrum of daily life. This year, offering a little hope and cheer, even in the midst of struggles, will be more welcomed than ever.
You don’t have to manage holiday marketing in 2020 alone. Trust Ardent and our team of creative professionals with your strategy this year. With experience in e-commerce, seasonal marketing campaigns, and messaging strategy, our team knows what to do to ensure your brand hits all the right notes this holiday season.